[W]ith the corona virus pandemic disturbing the fashion week, most September fashion week a taking a new route to make sure everyone is safe.
And this time, TikTok is taking a great step to help bring fashion & style to a great and wide audience.
The widely popular social app has announced that it will partner with top luxury brand like Saint Laurent, Alice + Olivia, Puma, Jw Anderson and Louis Vuitton to deliver series of live streamed runway shows and also to exhibit new styles and collections from different designers.
“TikTok is an amazing, innovative platform for creative expression merging the worlds of fashion, music, art and design,” said Stacey Bendet, chief executive officer and creative director of Alice + Olivia. “Collaborating on a fashion week capsule to support inclusivity and diversity was really fun to work on and I can’t wait to see the content created with our designs.”
Alice + Olivia co-designed their exclusive capsule collection with TikTok.
In addition to the fashion shows and runway presentations, viewers can also enjoy styling sessions from Wisdom Kaye and Ariam, as well as other popular creators on the app. “I feel like TikTok has really just become so big, so important, especially for people like me doing fashion, creating fashion content,” said Kaye. “It’s really amazing to see brands like Saint Laurent, all these amazing, high-end fashion houses on TikTok.”
Stock Colors / Getty Images
According to CNN
Fendi, Balenciaga and Dior are among the growing number of labels to open official accounts on the platform in the hope of tapping into its huge user base, which, the app says, includes 100 million people in the US alone. A variety of industry figures, including Bella Hadid and Cara Delevingne, are active on the platform, and Gucci is also proving a hit thanks to the unofficial “Gucci Model Challenge,” which sees users layering different garments to create styles reminiscent of the Italian label.
