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Late Princess Diana’s Dress Creates Smashing Headlines By Selling Above $1M at Auction, Setting New World Record

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British Royal Diana, Princess of Wales (1961-1997), wearing a blue-and-black Jacques Azagury outfit, attends a dinner hosted by the Mayor of Florence, in Florence, Italy, 23rd April 1985. The Royal couple are on a 17-day tour of Italy. (Photo by Tim Graham Photo Library via Getty Images)

Princess Diana recently made headlines by smashing an incredible world record at Julien’s Auctions and Turner Classic Movies. Her Jacques Azagury 1985 black ballerina-length evening dress, adorned with illustrations of stars, fetched an unbelievable $1,148,000, setting an unprecedented record for the highest-priced dress worn by Diana ever sold. This iconic dress, worn in Florence, Italy, on April 23, 1985, soared well beyond its initial estimated value of $100,000, selling 11 times the initial amount. 

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ITALY – APRIL 23: Diana, Princess of Wales and Prince Charles, Prince of Wales in Florance during a royal tour, Diana wears a dress designed by fashion designer Jacques Azagury (Photo by Tim Graham Photo Library via Getty Images)
Princess Diana
British Royal Diana, Princess of Wales (1961-1997), wearing a blue-and-black Jacques Azagury outfit, attends a dinner hosted by the Mayor of Florence, in Florence, Italy, 23rd April 1985. The Royal couple are on a 17-day tour of Italy. (Photo by Tim Graham Photo Library via Getty Images)

The attire, featuring padded shoulders, a black velvet bodice embellished with stars, and a royal blue organza skirt with a sash and bow, represents Diana’s unique but aggressively outstanding style, embodying a finished aura of class and finesse.

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Prince Charles and Diana, Princess of Wales (1961 – 1997) attend the Mayor’s dinner during a visit to Florence, Italy, April 1985. Diana is wearing a black and purple dress by Jacques Azagury. (Photo by Jayne Fincher/Princess Diana Archive/Getty Images)
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Prince Charles, Prince of Wales, and Diana, Princess of Wales, visit Italy, Florence, Diana is wearing an outfit by designer Jacques Azagury, 23rd April 1985. (Photo by John Shelley Collection/Avalon/Getty Images)

According to Foxbussiness.com,  Azagury, the dress designer and also her 12-year designer who worked for and with her till her in the “Paris Car Crash” in 97, shared insights about his collaboration with the late royal in an interview with People magazine last November stating that “She was the only person I was really excited to meet, time after time, every moment was so exciting to me, and we had so much fun. I never got any of the troubled Diana. Whenever we were together, it was just joyous.

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Princess Diana’s Jacques Azagury 1985 ballerina-length evening dress is displayed during Julien’s Auction’s press preview ahead of the public exhibition and auction “Hollywood Legend” presented by Julien’s Auction and Turner Classic Movies (TMC) on December 11, 2023 at Julien’s Auction in Gardena, California. (Photo by VALERIE MACON / AFP) (Photo by VALERIE MACON/AFP via Getty Images)
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Princess Diana’s 1981 engagement portrait blush pink chiffon Emanuels blouse (L) and Jacques Azagury 1985 ballerina-length evening dress (C) are displayed during Julien’s Auction’s press preview ahead of the public exhibition and auction “Hollywood Legend” presented by Julien’s Auction and Turner Classic Movies (TMC) on December 11, 2023, at Julien’s Auction in Gardena, California. (Photo by VALERIE MACON/AFP via Getty Images)

Not forgetting to mention, another piece from Diana’s wardrobe, a blush-pink chiffon Emanuels blouse, fetched a remarkable $381,000—almost four times its initial estimate of $80,000—at the same auction event.

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Diana, Princess of Wales (1961 – 1997) with Major Ronald Ferguson (1931 – 2003) at a polo match at Smith’s Lawn, Guards Polo Club, Windsor, June 1983. Diana is wearing a Muir and Osborne ‘black sheep’ sweater. (Photo by Princess Diana Archive/Getty Images)
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Diana, Princess of Wales (1961 – 1997) wearing ‘Black sheep’ wool jumper by Warm and Wonderful (Muir & Osborne) to Windsor Polo, June 1981. (Photo by Tim Graham Photo Library via Getty Images)







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