Simiteds continues to expand its reach on Nigeria’s fashion scene. The fashion brand has captivated its clients and fashion lovers alike with innovative pieces that are characterised by elite craftsmanship, which highlights the standards set by the brand over the years. Its pieces are greatly inspired by African and Nigerian culture as part of the brand’s quest to expand Africa’s influence within the fashion space. All this would not be possible without the direction of the designers — head designer Alexander Adewale and creative designer Opeoluwa Ajimoti — whose vision is guiding the brand to the greater heights of ready-to-wear fashion.
An example of the brand’s approach to fashion can be seen in its SS22 collection. The Melli Mello and “Alake” pieces are suitable for both men and women, crafted in a method that prioritises inclusion across genders. Here, you will notice that Simiteds looks to create timeless pieces that remain stylish even years after its release. It is a testament to the brand’s sustainability which is encapsulated within their strategy for crafting captivating collections.
The Melli Mello and Alake pieces are characterised by the use of indigenous fabrics in its tailoring. These are then merged to create a form of versatile loungewear that is suitable for a myriad of occasions. Tailored in both long sleeves and three-quarter sleeve cuts, the pieces are crafted with the idea that they should be comfortable and easy-to-wear, while exuding a classy vibe that is associated with Simiteds clothing. The 2-piece wear is available in multiple colours which caters to different personalities and individuals.
Clothes from the Simiteds labs are known for the good impressions they garner across different fashion spaces. The Melli Mello and Alake pieces do well to carry on that tradition. One of the major selling points of these pieces is that they are suitable for many occasions that range from business to pleasure and everything in between. In addition to being stylish, these pieces highlight the brilliance that exists within the African fashion space; a brilliance which Simiteds is itching to show the world.
As head designer, Alexander Adewale’s work in the production process is vital to the execution of the Melli Mello and Alake SS22 collections. Alexander shoulders the responsibility of crafting the overarching design concepts that guide the creation of this capsule while setting the tailoring standard that SimiTeds has become closely associated with over the years. His approach ensures that other team members are kept abreast with the vision of the brand to create pieces that push the idea of what is possible to achieve in fashion. Alexander’s collaboration with Opeoluwa Ajimoti makes for a strong pair that steadies and propels the SimiTeds brand to greater heights.
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Opeoluwa Ajimoti’s eye for details places her in a position to push design boundaries when crafting this collection. Her creativity and experience bring new ideas to life, as she can add new twists to popular ideas while revising the perspective of what indigenous fabrics can create. She sources the finest materials that meet the highest standards for tailoring and style in the fashion world. Ajimoti is also central to the design process. The nature of the collection makes it suitable for the flashiness of nightlife, making it a cosy choice for those who like to have fun. This is in line with the brand’s vision to appeal to the wearer’s freedom of self-expression through fashion.
Not only do the pieces in the capsule leave a good impression, the designers continue to revise the way the brand is perceived through aesthetically pleasing presentation. This is an important aspect for any fashion brand that intends for their pieces to exude style, class and elite craftsmanship. Adewale and Ajimoti’s combined efforts as head and creative designer respectively go beyond making wonderful clothes; their work is changing the perspective of what indigenous African fabrics can do within modern fashion.
Simiteds is working to break new barriers for itself and African fashion within the global fashion space. The promotion of indigenous African fabric coupled with masterful craftsmanship indicates their intentional strategy to put itself at the forefront of African fashion. With more pieces like Melli Mello and Alake SS22 collections, there is set to be a seismic shift in the way African fashion is perceived within the rest of the fashion world.
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