PR and Luxury expert Zovuyo Zoe Msutwana is one of the cover stars for The Throne Magazine‘s April/May 2019 issue.
This edition follows the inspiring stories of three entrepreneurs for ‘The Unbreakable Entrepreneur’ campaign. Zoe looks stunning in a deconstructed buttoned-down white shirt paired with a brownish pink pleated skirt.
Popularly known as one of the leading voices in celebrity brand collaborations and campaigns, she talks about her road to success, dealing with self-doubt and plans for the future.
On being an entrepreneur
I am not even going to sugar-coat it, it is tough as hell. I have cried so much in the last four years”. I walked into the journey so confident of my dreams and vision, and I was starting to question all of it. I started to feel like I was delusional to think that I could do it and that I deserved the kind of success I was pursuing. Those are feelings that took over my life after countless declined proposals, decreased budgets and slow uptake from my audience.
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On her plans for the future
Being able to get up and do what I love daily is truly fulfilling, both from an employee perspective and a business one. April marks the begging of another huge milestone for me as I’ve just launched one of the biggest marketing campaigns to hit SA this year. I am also refreshing my GTC brand and will be unveiling our new magazine look and feel.
On the “business of fame”
This is one of the reasons I wanted to create the GTC platform; to educate and share knowledge with my audience – unpacking the business of “fame”. Anyone can become famous in the age of social media, however, it takes some critical actions to ensure that one converts the fame into a sustainable business.
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